**** ▒ Aangenaam, vlot, plaatje en track uit begin maart 2017 van de 26 jarige Britse zanger en songschrijver: "Edward Christopher Sheeran", afkomstig van zijn nieuwe studioalbum: "÷ [Divide]" !!! Precies 4 sterren, netjes ☺!!!
* Initially without access to song titles, it didn't take me long to pinpoint this one as THE track everyone was talking about. Although it's a relatively mediocre attempt at recalling '90s/'00s R&B, it's more important to note that it's one of the truly difficult listens on "÷". What is the chorus trying to do??!? 1.25
* It's not boring at least, but all of those... I guess you could say quirkier moments are more than a bit obnoxious. And fuck off with the straight bro lyrics. Genuinely disgusted that this was even considered worthy of recording, let alone worthy of being put on this album.
This severely annoys me much for the same reason "Treat You Better" annoyed me last year (I probably don't hate it as much as that yet, but it is close), and that is due to "nice guy-ism".
After all, even though Sheeran says this "new man" is "fine by me" and he tries to give off the impression in the Bridge that she is free to make her own choice, for pretty much the rest of the song, he makes these weak cosmetic criticisms of him such as that he "goes to the gym" and is "on a new diet" (as if that is a bad thing), has a "bleached arsehole" (inspired by one of Kanye's worst lines ever?) and that he "wears a man bag... but I call it a purse", and with all this, Sheeran comes across as incredibly petty and pathetic.
And if you've seen Ed Sheeran in person, or read articles about him, you know that he is way above this all, because, you know, he's such a nice person. And while many people may fall in to the trap of believing that he is such a "nice guy", they'll love him and actually believe he's that person for real, when all you need to discredit him is to listen to his music! It's right here! How are you not hearing this?
Look, I do understand that this is not about a real "man", but the fact that these are characteristics that he assumes a woman (or more accurately, his ex-girlfriend) would like, and the way he slyly implies he is superior than said hypothetical person, speaks volumes about how Sheeran isn't the great person he is made out to be.
In short, though, this is just horrendous and a struggle to listen to the whole way through.
***** Recht flott und eingängig, daher auch sehr radiotauglich und mich würde es nicht wundern, wenn das auch irgendwann als offizielle Single ausgekoppelt werden würde. Ist zwar nicht einer meiner klaren Favoriten, aber sehr gut ist "New Man" allemal. -5*